Why Dentists and Chiropractors should send out Holiday Cards

There are large dividends to be had by sending out Holiday cards to your patients.  First off it is just a nice gesture that is well received.  More importantly sending a Christmas or Holiday card to your existing patients helps increase patient retention (keep your patients), helps reactivate past/inactive patients, and keeps your name top of mind so your patients can refer you to the loads of friends and family they see over the holiday season. 

It is foolish not to send out a card!  This is by far the absolute best time of year for referrals.  With all the office parties, Christmas gatherings, new year’s parties and more going on, your patients are going to have some solid time to talk to their co-workers, family, friends, and meet new friends.  This time opens up the opportunity for people share if they are having pains, need a dentist, where in an auto accident, or whatever.  This is when your patient who just received your kind card in the mail mentions, “Hey you should really go see my Chiropractor/Dentist!”